The designer and innovator of the Henry Wag Noodle Glove Dog Drying towel will feature in the new BBC one show, The Customer is Always Right, to be broadcast next week.

Grant Rogers the creator of the Henry Wag brand will take a leading role in the show, presented by TV favourite Lucy Alexander, which sees three innovators witness their products being tested and evaluated by a cast of five celebrity and everyday customers from across the UK.

The Coleford creator will feature in episode ten of the show, which airs at 11am on Friday, May 3rd.

The Henry Wag Noodle Dog Towel was created by Grant, to overcome the wet and dirt which is a feature of rural dog ownership. The highly absorbent microfibre towel features gloved ends for greater control of the dog and the towel during drying. During the TV show, the product was tested for use on dogs and humans, in a range of real life scenarios, and judged for price, innovation, design and usability.

Viewers will have to wait until the show airs in order to find out how the Henry Wag Noodle Glove Towel scored with the panel of testers.

During the making of the show the TV film crew visited Grant at his home in the Beautiful Wye Valley to understand the story behind the creation of the product.

“Living in the country presents its own challenges for dog owners. Dirt and water are a fact of life and can be a barrier to regular exercise,” commented Grant.“ I set out to create a range of products to remove these barriers so enabling regular exercise for dogs and owners and the building of closer relationships.”

The Henry Wag Noodle Glove Towel retails for £17.99 and is available from selected, pet stores, garden centres, country stores and online retailers.