Henry Wag Dog Noodle Glove TowelOver the last few months Henry Wag has talked a lot about new product development because it’s critical to our passion for animals and the great outdoors. We believe that a more active outdoor lifestyle brings about a closer relationship between humans and animals so that all the family benefits.

With the help of our community on Facebook, we have recruited owners to new product development panels for dogs and horses from across the UK. We have revealed that 10 products are planned for 2019 launch. And we have teased about new product launches coming soon.

Now we are building to the actual launch of two new products targeted at dog hygiene and drying in response to demand from consumers and retailers. Both products will be available to buy early in 2019.

Previously we had hoped they would be available in December, but because Henry Wag insists on stringent quality control, the early runs off the production line of one of the products were rejected as inconsistent. With the problem resolved and our high quality requirements achieved we can launch.

This week we’re launching the Dog Noodle Glove Towel.

Dog Noodle Glove Towel

When Henry Wag launched its noodle microfibre dog cleaning glove earlier this year, we did not predict its immediate success and the need for an early re-order for production. Similarly demand has been very strong for our more traditional microfibre glove cleaning towel.

But owners of larger dogs with thicker coats have been asking for the ease of use of the glove cleaning towel coupled with higher absorbency of the noodles. So Henry Wag is launching its Dog Noodle Glove Towel which combines both.

The Dog Noodle Glove Towel’s advanced microfibre technology easily removes dirt and locks it away. It absorbs more water and dries more quickly than regular towels.

Its design allows you to reach around the dog to dry all areas of the pet’s coat. The internal stitching between index and middle fingers gives greater control than other glove products.

With an RRP of £17.99 and the launch timed for the peak need for these products it’s expected to sell well. Certainly the feedback from our new product panel was strongly in favour.