Henry Wag Product TestersIt’s exciting times at Henry Wag as we ramp up our new product development work. Over the next year, we’re going to be launching at least 20 new products. This expanding range is all aimed at improving the health and well-being of pets.

Which is why we need your help, please.

  • Do you own a dog or look after a horse?
  • Do you want to get new products 2-3 months before they’re launched?
  • Are you happy to tell us what you think?

If you’ve answered yes to these 3 questions, would you like to join our new product development panel which we now need to expand?

What’s Involved?

All Henry Wag products go through safety testing and are designed for durability. What we need are customers typically to trial the product with their pet before we put the design into full production.

From our panel of c20, we send out samples to suitable pet-owners. So if the trial is for a large dog product, we only send to large dog families. They then use the product for a week to 10 days before filling in a short questionnaire on-line or by email. Most of the questions are open, so you can tell us what you and your pet really thinks. And importantly what we can improve.

After the trial is done, the product is yours to keep, whatever its value.

Sometimes we’ll run concept groups. This is where we invite a group of owners and pets to a suitable venue to talk about ideas or to test early prototypes. Tea, coffee, cake and lunch is provided as is mileage for those travelling. And there is usually time for a good walk.


If you’re interested in joining the panels, like us on Facebook and use messenger to send us a message. In the message tells us your name, your address, the breed(s) of dog or horse and your email address. We’ll then reply.

We will fill the panels on a first come basis of suitable owners. Please do not apply if you or a close family member works in a company manufacturing pet products. As this is intended as a consumer panel please tell us in your message, if you work in a pet retail outlet as you might prefer to join our stockist panel.

Our next end user trial will be in early November of a versatile travel bedding range for dogs. So don’t delay, reply today if you want to join the Henry Wag journey.