Colour of Pet Products Henry WagSpeaking with Henry Wag’s lead designer last week about all the new products that are due over the next year and I asked him about colour. The Henry Wag colour palette is grey, blue and black. For lots of our products the main colour is typically grey. Another colleague chirped up with that grey was on trend, which sparked a healthy debate!

2018 Autumn Fashions

Obviously autumn 2018’s design trends and colours were set back in the spring. A little bit of researching doesn’t show grey amongst the lead colours except as a martini olive. But it’s there as a classic quiet gray, as is a lovely dark blue called Sargasso Sea.

So then I thought they meant it was on trend in the main themes of the designs. The prints immediately hit me as pet-like, but these are leopards and tigers. And I’m not sure about the silk, the tweed, the capes, logo/logo, the silver bullet or the leather dress as making grey on trend. Until I realised that grey as a neutral colour avoids clashes between pet and the fashion-conscious human, whether that’s clothing or home interiors.

Better Reasons for Colour Choice

While fashion is one reason to choose colours for pet products, it’s not always the best especially when like with Henry Wag, the aim is to make a durable long-lasting product rather than one fit only for a season.

Most of Henry Wag’s products are predominantly grey because of their intended function. Dog toys are often brightly coloured particularly those designed for throwing. Why? So the owner can find them in the long grass when their pet can’t be bothered. A range of brightly coloured car seat protectors or hammocks might be good for some, but most car interiors are very neutral in their colour choices. Hence we use typically light grey.

Pet products usually get dirty. The cleaning regime for a microfibre towel is different to that of a dog bed or material-based dog pen. Here a balance needs to be struck between something that is clean or dirty or somewhere in between. A darker grey conceals some dirt for those products that we need to clean less often. Similarly a dark blue fabric on a pet pen, where it being a little ‘dirty’ is not usually an issue.

We all know that materials will fade either from the sun or from washing. Printers hate big blocks of black because they are never a consistent colour and fade irregularly. Black and red are also colours that easily transfer in the wash or through use when new. Most of us dislike white because it shows any mark. Grey is a great block colour as it fades almost imperceptibly, yet is dark enough to conceal.

So the trend that Henry Wag is on through its colour choices, are those to do with durability and designing products that fit our real lifestyles today not those of just flighty fashion! And all at a sensible price.

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